“The Omnichannel for Beauty and Health”
Our Founder and CEO, Helen Wong, started the vision of Hebeloft in 2012 at our office in Singapore by introducing beauty products to the local market.
Since then, we have evolved into a trusted retail distribution operator in Southeast Asia and Australia, specialising in masstige and fast-moving consumer goods (FMCG) to meet the needs of our partners and consumers.
I’m SO Intelligent (ISOI) blends natural ingredients with advanced research to create gentle yet effective solutions for sensitive skin. Best known for its Blemish Care line, ISOI uses premium ingredients like Bulgarian rose oil and centella asiatica to fade dark spots, even out skin tone, and restore skin’s radiance—all without harmful chemicals.
Featured Brands
SKIN1004 is an award-winning hypoallergenic & natural skincare brand from Korea. The main ingredient, CENTELLA ASIATICA, originating from the untouched nature of MADAGASCAR, is one of the world's finest Centella. When you pronounce “1004” in Korean, it sounds the same way as the word “Angel.” “천사” or “Cheon-Sa” to be exact. This is why we often call ourselves "Skin Angels”
Round Lab is a South Korean skincare brand known for its natural ingredients and simple, effective products. They focus on creating gentle yet powerful skincare solutions using a blend of traditional herbs and modern science. Their minimalist approach emphasizes high-quality formulations for clean, healthy skin, and sustainability in their practices.
Main Distribution Channels across Asia-Pacific
From Product to Market
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Retail Enabler
We collaborate with the latest beauty brands to facilitate seamless brand expansion in our established markets of Singapore, Malaysia, and Australia.
Leveraging our extensive retailer distribution networks and marketing expertise, we guarantee broad market reach and visibility for your brands and products.
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OEM / ODM Development
We offer comprehensive Original Equipment and Design Manufacturer services to create high-quality private label beauty and personal care products.
With our partner factories in Korea, China, and Singapore, we guide you from product formulation and packaging design to regulatory compliance and production.
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Wholesale & Distribution
We specialize in sourcing and trading top-tier Korean and international health and beauty brands, offering bulk purchases at competitive wholesale rates.
Our brand portfolio offers a diverse selection of over 20 masstige and FMCG products, ranging from skincare and cosmetics to personal care essentials.