Connecting To Your Next Wave of Customers in Asia-Pacific

Cosmetics display in store with brands like Hebeloft, Shiseido, and L'Oreal. Shelves have skincare products, beauty products on counter, green plant wall decor.

Hebeloft began in 2012 with a passion for clean beauty and a mission to bring high-quality, life-enhancing products to consumers across Asia. Headquartered in Singapore, we have evolved from a beauty product introducer to a trusted retail distribution operator, specializing in masstige and fast moving consumer products (FMCG) that meet the evolving needs of discerning customers.

Today, Hebeloft is a strategic partner for brands seeking seamless entry into Southeast Asia and Australia. With over a decade of expertise, we provide comprehensive retail management solutions, including exclusive distribution, omni-channel support, key account management, merchandising, and localized marketing events across Singapore and beyond.

Our Mission

At Hebeloft, our mission is to empower beauty and personal care brands by unlocking market potential across the Asia-Pacific region. We strive to deliver exceptional distribution and operational support, ensuring our partners achieve sustainable growth and connect effectively with local consumers. Through our expertise and commitment to excellence, we aim to be the leading partner for brands navigating the dynamic beauty landscape.

Our Core Values

A series of eight panels on a green background showcasing motivational words and phrases. Each panel contains an image and a letter spelling 'HEBELOFT'. The text in each panel describes a value: Honesty, Excellence, Boundless energy and enthusiasm, Efficiency, Learn more, Ownership, Fun, and Teamwork.

Our Commitments

Growing Your Brand

To our brand owners:

We provide tailored brand management and retail support, leveraging our deep understanding of the local market and strong relationships with retailers to drive your business expansion and boost brand awareness.

Our expert team delivers powerful sales distribution and marketing strategies designed to help you penetrate targeted market segments and ensure your brand is recognized and thrives in Southeast Asia and Australian markets.

Supporting Retail Success

To our retail channels:

We understand the uniqueness of the retail channel and will work with you individually to deliver a compelling and customized retail proposition to meet the needs of your target segment.

Together, we will implement a winning formula that enhances your product proposition, attracts and drives additional store traffic, and converts visitors into shoppers. Our ultimate goal is to help you meet and exceed your sales revenue target!

Enhancing Your Beauty Needs

To our customers:

We understand your desire for high-quality beauty and personal care products, and we are committed to sourcing the best to elevate your daily routine. With integrity at the core of our values, we prioritize your satisfaction by offering products made with ethically-sourced, non-harmful ingredients, largely derived from natural sources. Our goal is to provide trusted, effective solutions that help you look and feel your best every day.